Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain.

In the 2000s, an increasing amount of retailing is done online using electronic payment and delivery via a courier or postal mail.

Retailing includes subordinated services, such as delivery.

The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele.

Shops may be on residential streets, streets with few or no houses, or in a shopping mall.

Shopping streets may be for pedestrians only.

Sometimes a shopping street has a partial or full roof to create a more comfortable shopping environment protecting customers from various types of weather conditions such as extreme temperatures, winds or precipitation.

Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.

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